Blog
Notes on ads, AI and selling online.
Playbooks we use with our own clients. Short, practical, no fluff.
Shopify
Shopify Store Checklist: 12 Things to Fix Before You Run Ads
Ads send people to your store. The store decides if they buy. Use this 12-point Shopify store checklist to fix speed, product pages, checkout and tracking first.
Meta Ads
Meta Ads Not Converting? 7 Fixes to Make Before You Raise the Budget
Clicks but no sales? Before you spend more, check the 7 things between the click and the checkout. Most Meta ads that don't convert have a fixable leak.
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