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Notes on ads, AI and selling online.

Playbooks we use with our own clients. Short, practical, no fluff.

Speed to Lead: Why the First Reply Wins the Sale

Leads go cold in minutes, not days. Here is what the research on speed to lead says, and how to reply to every message in under 5 minutes, even at night.

Oct 31, 2026 · 5 min read

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